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How shops and restaurants are creatively cashing in on 'Pokémon Go'

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It was a typically hot and humid July day in Orlando, Florida, when employees of Cocina 214, a Tex-Mex diner, noticed an unusual crowd of people engrossed in their smartphones next to a nearby fountain. "I was like 'Why are all these people out here looking at the patio?'" restaurant manager Lambrine Macejewski said. Turns out, that patio — like plenty of random spots sprinkled throughout the U.S. — is now an important location for Pokémon Go, the location-based mobile game that has skyrocketed to become one of the most popular gaming apps ever. "It's over 100 degrees. It's high humidity. To see people out doing this during the day is just awesome." The restaurant decided to capitalize by...

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